bringing the world’s beauty to your home
The Story Of Amichi Co
A Mother-Daughter Duo Creating Timeless Fine Art Photography
At Amichi Co, we believe art is more than just decoration—it’s a way to transform your space, your mood, and your story. Founded by mother-daughter duo Sally and Maddie, Amichi Co was born from their shared vision to bring the world’s beauty into your home through fine art photography.
Sally, the photographer behind every Amichi Co print, has spent decades traveling to over 25 breathtaking locations, capturing moments that resonate with the soul. Maddie, co-founder and curator, saw the power in Sally’s work and made it her mission to share these unique moments with the world.
Together, they’ve created an Australian, female-run family business that blends creativity and craftsmanship, where each print invites you to experience the world through their eyes.
meet the founders
The Faces Behind Amichi Co
Sally: The Photographer & Artistic Visionary
Sally’s love for photography began as a way to connect deeply with the world around her. Her travels have taken her from the shores of Italy to the streets of New York, and no matter where she goes, her camera is always ready in hand to capture the magical moments others might overlook. Each photograph reflects the heart and soul she pours into her work - a moment lived, a place deeply felt, and a story she’s eager to share. Sally’s dedication extends beyond capturing the image - she meticulously edits and curates every piece in the studio, ensuring it conveys the beauty and emotion she felt in that moment. Her artistic vision is the foundation of Amichi Co, and her passion for capturing beauty drives everything the brand creates.
Maddie: The Creative Curator & Strategic Force
While Sally captures the world through her lens, her daughter Maddie is the driving force that brings those images to the world. As the creative and strategic leader behind Amichi Co, Maddie works closely with Sally to shape each collection, ensuring every piece feels cohesive, elegant, and aligns with interior trends. Behind the scenes, Maddie fuels the brand’s growth, overseeing everything that makes Amichi Co unique—from crafting a seamless customer experience to managing production, packaging, and delivery. Every detail, from the initial curation to the moment a print arrives at your door, reflects Maddie’s unwavering commitment to the quality and care that define Amichi Co.
Sally: The Photographer & Artistic Visionary
Sally’s love for photography began as a way to connect deeply with the world around her. Her travels have taken her from the shores of Italy to the streets of New York, and no matter where she goes, her camera is always ready in hand to capture the magical moments others might overlook. Each photograph reflects the heart and soul she pours into her work - a moment lived, a place deeply felt, and a story she’s eager to share. Sally’s dedication extends beyond capturing the image - she meticulously edits and curates every piece in the studio, ensuring it conveys the beauty and emotion she felt in that moment. Her artistic vision is the foundation of Amichi Co, and her passion for capturing beauty drives everything the brand creates.
Maddie: The Creative Curator & Strategic Force
While Sally captures the world through her lens, her daughter Maddie is the driving force that brings those images to the world. As the creative and strategic leader behind Amichi Co, Maddie works closely with Sally to shape each collection, ensuring every piece feels cohesive, elegant, and aligns with interior trends. Behind the scenes, Maddie fuels the brand’s growth, overseeing everything that makes Amichi Co unique—from crafting a seamless customer experience to managing production, packaging, and delivery. Every detail, from the initial curation to the moment a print arrives at your door, reflects Maddie’s unwavering commitment to the quality and care that define Amichi Co.
the Amichi Co experience
Why Choose Us
Imagine walking into a room that takes your breath away. That’s the power of our art. Here’s why we stand apart:
Exclusive & Unique Collections
Every photograph is captured by Sally herself, ensuring that each print is truly unique - curated with Maddie to bring a personal touch to your home.
Female-Led, Family Business
More than just a brand - we’re a family. Sally and Maddie’s mother-daughter dynamic fuels every part of Amichi Co, blending creativity and business with a personal touch.
Museum-Quality Craftsmanship
We don't just make prints - we create heirlooms. From professional-grade cameras to fine art giclée printing, every detail is designed to last a lifetime.
Art with a Purpose
Every print sold supports the National Breast Cancer Foundation, a cause close to our hearts after Sally’s own battle with breast cancer. Your purchase transforms your home & lives.
Our Craftsmanship
At Amichi Co, every print tells a story. From the moment Sally captures a photograph to the second it arrives in your home, we ensure every step reflects our passion for quality, art, and the world’s beauty. Here’s how we bring each piece to life:
the vision behind the lens
Capturing the World’s Beauty
It all begins with Sally, the photographer behind every Amichi Co print. Whether exploring the streets of New York or discovering an Italian cove, she is always searching for the perfect moment to capture. With her camera, she transforms these scenes into fine art that brings the beauty of the world into your home.
curating the collection
Handpicking the Perfect Shots
Once the images are captured, Maddie and Sally carefully select those that stand out for both their beauty and the stories they tell. Their collaborative approach and attention to detail brings each collection to life, curating artwork that evokes emotions, resonate deeply and transform your space.
enhancing every detail
Perfecting with Precision
Every photograph is fine-tuned using a state-of-the-art colour calibration process. Sally enhances the image to reflect the depth of the scene while aligning with interior design trends. From colour shifts to adjustments in light and shadow, her goal is to craft a unique, curated masterpiece.
transforming photos into gallery-quality fine art
Bringing Art To Life
Once perfected, the image is transformed into a gallery-quality fine art print using state-of-the-art giclée printing techniques. We use archival-grade paper and inks to ensure your print remains vibrant and detailed for generations, preserving its beauty for years to come.
handcrafted & custom-made framing
Framing for Timeless Elegance
Every Amichi Co print comes with a custom-made frame, handcrafted by artisans using premium, sustainable materials. Each frame enhances the artwork, blending art and elegance for a luxurious, ready-to-hang masterpiece that elevates your home.
the final touches
The Art of Presentation
Lastly, there is a final inspection to ensure perfect quality and secure packaging. Each print includes a Certificate of Authenticity, guaranteeing a genuine, exclusive piece of art. We also offer free shipping, so your print arrives safely and ready to hang, hassle-free.
Our Mission
To Create Art That Gives Back
Amichi Co is more than just a business - it’s a way to make a difference. As a female-run family brand, we are passionate about making an impact on the world. That’s why we make a donation from every sale to the National Breast Cancer Foundation, a cause that is deeply important to us. By choosing Amichi Co, you’re not only investing in stunning, exclusive art, but you’re also helping to support a cause that gives back.
Learn more about our socially responsible practices.
To Create Art That Resonates and Endures
At Amichi Co, our mission is to create luxurious fine art photography that feels personal. We aim to offer a world of exclusive, gallery-quality art that captures a moment in time while being a timeless addition to your space. Our work is designed to resonate with those who appreciate the finer details - those who seek more than just décor, but an emotional connection to their art.
To Create Art That Gives Back
Amichi Co is more than just a business - it’s a way to make a difference. As a female-run family brand, we are passionate about making an impact on the world. That’s why we make a donation from every sale to the National Breast Cancer Foundation, a cause that is deeply important to us. By choosing Amichi Co, you’re not only investing in stunning, exclusive art, but you’re also helping to support a cause that gives back.
Learn more about our socially responsible practices.
To Create Art That Resonates and Endures
At Amichi Co, our mission is to create luxurious fine art photography that feels personal. We aim to offer a world of exclusive, gallery-quality art that captures a moment in time while being a timeless addition to your space. Our work is designed to resonate with those who appreciate the finer details - those who seek more than just décor, but an emotional connection to their art.
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