The collection, considered
Photographed by Sally · curated by Maddie
Amichi Co is the Australian fine art photography studio founded by mother and daughter Sally and Maddie Kiel. Sally captures every image; Maddie shapes the edit. Together, they turn places, stories and feelings into artwork made for your home.
Original travel photography, gallery-quality printing and made-to-order framing—considered from camera to wall.
How Amichi Co began
The idea for Amichi Co took shape during the COVID lockdowns, when home carried more of daily life and Sally’s travel photography made the world feel a little closer. Sally and Maddie also saw how difficult it was to buy art online with confidence—to understand scale, framing and how an artwork might feel in a room.
Sally brought decades behind the lens. Maddie brought experience across business, design, interiors and property styling. Together, they built a more personal way to discover original fine art photography: captured by Sally, curated by Maddie and made for your home.
Sally Kiel · Maddie Kiel · Amichi Co
Mother and daughter, photographer and curator—one shared belief that a home should hold places, stories and feelings that mean something.
Sally has spent decades photographing the details that make a place stay with you: a stripe of shade, the colour of water and the movement of people through a city. Every Amichi Co artwork begins with a moment she genuinely lived.
Maddie brings experience across business, design, interiors and property styling. She shapes how each collection comes together—considering palette, scale, pairing and every step between loving an artwork and living with it.
Mother and daughter shape every collection together. The result is original fine art photography with a clear point of view—and a more personal way to choose artwork for your home.
From camera to wall
Every artwork stays close to the studio from the moment it is captured to the moment it is made for your room.
Sally photographs real places, light and passing moments—never stock imagery chosen after the fact.
Sally and Maddie shape each collection together, considering colour, composition, feeling and how each artwork will live in an interior.
Your artwork is made to order on professional paper or canvas, with framing selected for your space.
A cause held close
After Sally was diagnosed with breast cancer in 2014, the cause became part of our family’s story. Today, Amichi Co is an official fundraising partner of the National Breast Cancer Foundation, with a donation from every print sold supporting its work.
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